COM 302 UOP Course Tutorial / Shoptutorial

COM 302 Entire CourseFor more course tutorials visit
www.shoptutorial.comCOM 302 Week 1 Marketing Communications Process
COM 302 Week 2 Advertising Media Mix
COM 302 Week 2 Sales Promotion and Advertising
COM 302 Week 3 Building New Brands
COM 302 Week 4 Direct Marketing
COM 302 Week 5 Internet-Based Marketing Blog
COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion————————————————————————————————————————————————————————–
COM 302 Week 2 Advertising Media MixFor more course tutorials visit
www.shoptutorial.comLearning Team Assignment: Advertising Media Mix
Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
Compare and contrast types and functions of various print, broadcast, and support media.
Cite specific examples from each type of advertising media.
Describe advantages and disadvantages of each type of media in your matrix.————————————————————————————————————————————————————————–
COM 302 Week 3 Building New BrandsFor more course tutorials visit
www.shoptutorial.comResources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence
Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.
Imagine that you are a PR consultant for a large corporation that plans to launch a new brand the firm’s executives think will become as well known as world-class brands in the same industry….